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How Investing in SEO in 2017 Can Pay Off for Your Business

8 December 2016
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Search Engine Optimization, or SEO, is an important digital marketing strategy and tactic for any business hoping to increase its online presence. By writing great on-page content that users appreciate, and positioning your on-site and off-site content correctly and intelligently, consistent with what Search Engines like, investing in SEO in 2017 can be a big benefit for businesses.

As a Detroit SEO Company that works with a spectrum of companies from across multiple sectors, AQABA Technologies knows that a well-developed SEO campaign can help businesses of different shapes, styles and sizes by…

 

Enhancing Your Business’ Online Presence

By unleashing the power of SEO on your business’ website, your site will begin to appear in more SERPs (Search Engine Results Pages) for more search queries that are relevant to your business.  This can translate into more people recognizing your business in relation to more keywords, while also increasing traffic to your business’ website.

 

Tapping into the Power of Mobile & Local Search

More people now use mobile search than desktop search when looking for a business or service. Having your site optimized for mobile search through indexing content properly, reducing load times and other tactics can help your business leverage mobile searches.

Appearing in SERPs for local searches is also important to many businesses that have a regional target and relevance.  An SEO professional can position your website so that your website is more likely to appear in local search results. The benefit to your business of this step alone can be substantial.

 

Providing Meaningful Metrics to Access Your Site’s Success – and to Provide Impetus for Constructive Change

Once you have applied a strong SEO strategy with associated tactics to your website, you should start to see results in terms of higher rankings for keywords in SERPs. Also, other metrics relative to your website should improve as you apply these SEO strategies, such as traffic to your website, time on- site as a measure of the value of user experience, page popularity, and more.

 

An SEO professional will provide these metrics to you, typically in monthly reports. The real value in these metrics is that they are instructive in terms of changes that can be made to your website to enhance its overall performance. In this way, your site is in a continual state of ‘being improved’, until it reaches its maximum potential.

Are you interested in maximizing the potential of your business’ website? Would you like to see more leads coming from your site in 2017?  AQABA Technologies can help. Named one of the 10 Fastest Growing Digital Marketing Companies in 2016 by The Silicon Review, AQABA Technologies has been on the cutting edge of SEO since its onset, providing real SEO solutions to companies to help them grow their businesses.

 

Give us a call today (248.275.1222) and let’s discuss how we can help your business expands its influence and growth through SEO and other digital marketing strategies.

 

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